What is EDDM?

EDDM (Every Door Direct Mail) is an easy, low-cost direct mail solution. With EDDM, a service from the U.S. Postal Service, you can reach directly potential customers in your area or selected area without knowing their names or addresses. 

At ADI we will help you reach and identify your target audience. Just let us know which geographical areas are strategically good for your business. We will suggest the delivery routes you need to reach, prepare your mail pieces, and drop off your mail pieces at the postal station from the municipality where the mailman picks up the mail to deliver.  We can even prepare the artwork and print the mail pieces for you. We do all the work for you.

The good thing about EDDM is that it’s a perfect marketing tool to reach households near your business regardless of the urbanization or condominium controlled access status. You may decide to target customers 1 or 2 miles from your business. The postage rate is only $0.189 per piece even if the size is 12”15” or 6.5”x9”. No mailing lists need to be rented out or purchased to reach your target customer. 

EDDM is ideal for businesses that want to generate attention anywhere on the island. This is the only media vehicle that reaches 100% of the households on the Island and can guarantee it through the United States Postal Service as a Federal agency. Smart marketers add EDDM to their advertising budget since it can enhance and maximize the performance of other media vehicles such as social media, newspapers, radio and TV. Through EDDM you can invite your customers to visit your webste or social media platforms. EDDM can also extend the limited reach the newspaper media provides. Through EDDM you can reach residences and customers where newspapers are not delivered or handed out at street lights. 

EDDM is easy and effective.

Contact us at e.castaneda@adipr.com